Color and Typography are aspects of cannabis packaging design that cannot be overlooked.
This is because both play key roles in capturing consumer attention and setting your brand apart from the others.
As such, it is important to understand how to utilize these elements in shaping consumers’ perception and driving purchasing decisions. In this article, we discuss the psychology of color and typography. We also dive into how they resonate with the target audience.
Color Psychology in Cannabis Packaging
Different colors can evoke various emotions and associations. Consequently, using the right color that evokes a great feeling can enhance the overall consumer experience. Here are some colors and their effects:
- Green
Unsurprisingly, green is the dominant color associated with cannabis due to its connection with the plant itself. Green symbolizes nature, health, and relaxation. As a result, it can convey a sense of natural purity and freshness, aligning well with the primary idea of the cannabis industry.
- Purple
Often used to add a touch of luxury and sophistication to cannabis packaging, purple can also elicit a sense of mystery and creativity. This color is a great fit for a discerning and upscale audience.
- Blue
Blue is popular for its calming and tranquil properties. In custom cannabis packaging, it can convey a sense of trustworthiness. What’s more, lighter shades of blue can evoke a more medical or therapeutic feel, while darker blues may suggest a sense of security.
- Orange and Yellow
These warm and energetic colors can evoke feelings of enthusiasm, happiness, and excitement. They are great for creating eye-catching designs that stand out on the shelf and appeal to a younger demographic.
- Black and White
These classic colors give a sense of sophistication, simplicity, and elegance. Black is often associated with luxury and high-end products, while white can evoke a clean and pure image.
Typography’s Impact on Cannabis Packaging
Typography plays a major role in a cannabis packaging design as it communicates essential information while also conveying brand personality. It has to do with typeface, font size, and arrangement of text.
Here are various aspects of typography and their effects:
- Font Choice
The typeface selected should align with the brand identity. For instance, Script fonts can elicit a sense of tradition and craftsmanship, while sleek sans-serif fonts can communicate modernity and simplicity.
- Legibility
Text on cannabis packaging should be clear and easy to read. Legible typography is crucial for conveying dosage instructions, product information, and legal requirements accurately.
- Hierarchy
Establishing a hierarchy of information ensures that customers quickly grasp the most important details. The product name, strain type, and potency should be prominent, followed by other relevant information like usage instructions and legal disclaimers.
Bottom Line
The psychology of color and typography in custom cannabis packaging design has a considerable influence on consumer perceptions and choices. By effectively utilizing color and typography, you can create an elegant cannabis packaging.